6 Common Mistakes Companies Make With Google AdWords
To send paid traffic to your website is a good idea. Just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service. Many advertisers start out with good intentions, but limited experience. As a result, they run into common mistakes that can hurt a campaign’s profitability:
1. Too broad targeting keywords
If you’re a new advertiser, you’re never going to be able to bid your way to the top spot for broad keywords such as “women’s t-shirt.” Even if you do, you’re going to be paying so much for the privilege that, unless you’re Zappos, it’s unlikely your revenue generated will justify your costs.
2. Too many keywords in an ad group
In an ideal world, you’d create a unique landing page and PPC ad for every keyword you target, so that your user’s experience is as laser-targeted as possible.
3. Running ads on the “search network with display select” campaign type
AdWord’s search and display formats require different advertising approaches.
4. Sending traffic directly to your homepage
If, you simply drop visitors onto your homepage, you’re making them work to find the information they want, leading to higher bounce rates, missed conversion opportunities and unnecessary ad expenses.
5. Not including negative keywords
Negative keywords prevent ads from showing on irrelevant keywords, advertisers can save significant click spend and improve overall performance of an account by implementing a plan of attack.
6. Not measuring ROI
If you’re running AdWords campaigns without any mechanism to determine which of your paid clicks are converting into customers, you’re almost certainly wasting money on poor quality traffic.
Chef de groupe publicité
Développement et promotion publicitaire
La société Newedia SARL est en recherche d'un Key Account Manager:
- Gestion des clients/partenariats internationaux
- Gestion d'une équipe de développeurs
- Connaissance profond d écosystème RTB
- Création & gestions des campagnes display (CPM, CPC, CPUV)
- Connaissances réseaux d'affiliation
- Création & gestions des programmes d'affiliation sur plusieurs réseaux
- Connaissance du SEO & SEA
- Création & gestions campagnes SEA
- Connaissance des langues: Français, Anglais (impératif), Russe (impératif) et le Géorgien (très désirable)
- Salaire élevé & attractive
Vous maîtrisez le Français, l' Anglais , le Russe . Une connaissance du Géorgien sera fortement appréciée. Enseigne de l'employeur NEWEDIA Envoyer votre CV par mail email@example.com
Google makes an announcement that you should use responsive design that loads fast. If you’re site is misconfigured for smartphone users or you just simply don’t have a mobile-friendly option for consumers you may see a drop in your rankings if you’re not compliant with their Mobile Optimization Guidelines.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Google’s stated goal is to improve searcher experience. It’s frustrating to search on a phone and land on a page that’s so tiny you can’t accurately click the links without pinching and zooming and scrolling to find the right text or links.
How to check is your website is mobile-friendly or not? The Mobile-Friendly Test Tool from Google analyzes a URL and reports if the page has a mobile-friendly design!
SEM: SEO and sponsored links
SEM: SEO and sponsored links
Meet the SEM-team Newedia. Our main aim: to optimize the visibility of your website on the requests of your marketing targets.
Search Engine Marketing
SEM includes all the activities to strengthen the visibility of a website from the web. This is no longer limited strictly to the search engines, but is open to social networks.
Search Engine Optimization includes activities to enhance the visibility of a website on search engines, this results in natural (also called organic) traffic. To increase its efficiency, it is important to involve the SEO responsible to editorial work. He/she analyses weaknesses in textual content of the site that is in relation to the desired performance (keyword phrases).
Advantages: SEO helps to capitalize on the work done. The actions are aimed at strengthening the long-term visibility. If you stop all the SEO activities for 15 days, it is rare to encounter significant decreases in performance. It is highly recommended to work regularly on SEO, rather than performing specific actions every 6 months.
Disadvantages: SEO does not quickly position a website on highly competitive keyword phrases. SEO actions have much more inertia about a young site than on an old site having a good "score" in the eyes of search engines.
Search Engine Advertising or advertising on search engines includes activities to purchase advertising space on search engines. The SEA is a quick way to gain presence on the search engines. The idea of bidding is put off at first. After a few months, users often control their budget better by limiting the paid clicks on marginal ads.
Advantages: There is no faster way to position a website, particularly on very rivalled requests (of course, the budget required depends on the competition). The user can stop or resume SEA expenses when he wants.
Disadvantages: It does not capitalize on the allocated budget because SEA does not affect the natural results. The stop of investment results immediate losing all the SEA traffic.
Social Media Optimization or optimization on social networks includes activities to increase the visibility of an entity through social media. The best known relevant media are: Facebook, Twitter, Google Plus, Linkedin, Youtube, Viadeo ...
We sometimes forget that an entity could only use social networks without having website. But generally, SMO is used as a support in order to reach the target in different or complementary manner.
Advantages: Social networks generally permit to get into real interaction with the target. You can run the SMO campaigns without any technical knowledge, because the tools are already developed.
Disadvantages: The interaction can be risky. It is always dangerous to rely too much on tools when conditions may change at any time and ruin the gains.